IBB – Indian Bodybuilding IBB – Home of Indian Bodybuilding and Fitness
Tata Consumer Products (TCP) has forayed recently into the health segment by introducing a protein supplement range for women. Tata Gofit is a plant based easy to mix powder containing about 18g of protein per 25g of serving. The product also contains the goodness of gut friendly pro-biotics. Made with ingredients like Pea and brown rice, it is free from soy, lactose or added sugar. This new range of product is aligned to TCP’s focus on innovation and increasing it’s wellness portfolio.
The product is available in two packages i.e. 500g and 1kg and is available in two flavors Rich Chocolate and Cafe Mocha. The product is easily available across India on ecommerce platforms and a D2C site with prices ranging from Rs. 1599 to Rs. 3099.
President Packaged Foods (India) Tata Consumer Products, Deepika Bhan said “We are delighted to launch Tata GoFit plant protein powder- an inclusive brand for women at various stages of their fitness journey. There has been a growing trend of consumers becoming more fitness conscious in their choices with a heightened focus on their nutrition intake. Tata GoFit has been specially developed for women and has an innovative and differentiated formulation with digestion-friendly enzymes and gut-friendly probiotics. We believe Tata Consumer Products is well positioned to unlock the market potential of the plant protein powder segment and to lead the charge in addressing evolving consumer needs.”
Speaking about the new launch, the company has also said that, Protein is an important macronutrient and is a key building block for the human body. In India, the consumption of protein is largely from everyday food sources like pulses, nuts, dairy, which may not be sufficient. Generally, protein brands have for a large part focused on catering to certain segments of the population, often leaving out women who have just begun their fitness journey or who engage in lighter forms of exercise. Crafted to help women #GoFitEveryday, Tata GoFit aims to be a community centric brand, aimed at helping women along on their fitness journey, no matter where they are on it today. It has essential amino acids, digestion- friendly enzymes and gut- friendly probiotics.
Tata Consumer Products is a consumer products company uniting the principal food and beverage interests of Tata Group under one umbrella. It has entered the health supplements segment with the launch of ‘Tata GoFit’, a health supplement range for women who are on their journey to be fitter every day.
Visit Tata GoFit store on Amazon https://www.amazon.in/stores/TataGoFit/page/6BFF6068-0778-402C-80FA-34CB713DAB33?ref_=ast_bln
For more information visit https://www.tataconsumer.com/
