AS-IT-IS Nutrition promises providing products with ingredients that are straight from the source, as it is. Whey protein is one of their many offerings and is available in two forms – whey protein isolate and whey protein concentrate. Both the products are designed to provide a high protein dietary source for busy professionals, athletes, active moms and even for weight management. It supports body builders in gaining lean muscle, stamina and strength.
Every serving of whey protein concentrate gives 25 grams of protein while each serving of whey protein isolate gives 27 grams. Both the forms are raw proteins i.e. they come with NO preservatives, added flavours or sweeteners, additives and banned substances. All you get is wholesome nature-filled goodness with every pack. The company states that both the supplements offer naturally occurring BCAAs in significant amounts. Here is a detailed review of both the protein supplements to help you choose the one that suits you the best.
Nutrition Profile
The nutrition profile of both the protein supplements is appreciable and offers the max that the category can offer. AS-IT-IS employs a very stringent manufacturing process and refrains from using harsh treatments and high temperatures. This preserves the natural goodness and allows the final product to deliver maximum nutrition. Due to this both the products are naturally high in their BCAA concentration which is essential for bodybuilders. It allows the muscles to uptake more protein and promotes their rapid recovery and growth.
Whey Protein Concentrate
AS-IT-IS Whey Protein Concentrate supplies you with 24 grams of pure raw whey concentrate per serving of 30 grams. This gives you a protein concentration of 80% which is probably the max you can expect from a whey protein concentrate. This supplement also provides 5.4 grams of BCAA (Leucine, Isoleucine and Valine) and 6.3 grams of other EAAs (Essential Amino Acids).
The other components per serving:
Energy: 119 kcal
Total Fat: 1.5 gram
Carbohydrates: 2.5 grams
Dietary fibre: 0 grams
Whey Protein Isolate
AS-IT-IS Whey Protein Isolate supplies you with 27 grams of pure raw whey isolate per serving of 30 grams. This gives you protein concentration of 90% which makes it a great offering as an isolate. There are not many isolates offering a protein concentration of more than 90%. With this supplement you also get a significant amount of naturally occurring BCAA (the label does not state the exact amount though).
The other components per serving:
Energy: 110 kcal
Total Fat: 0 gram
Cholesterol: <5 mg
Total Carbohydrates: <1 gram
Sodium: 45 mg
Both the products are unflavoured, unsweetened, contain no preservatives, additives or banned substances. The products are also gluten free, soy free, sugar free, yeast free and corn free.
Taste
Both the products are free from added flavours and sweeteners. Users have mentioned that the product has a ‘milk powder like taste’, and ‘easily drinkable taste’. However, some users have not appreciated the fact that there are no flavours available while some have said that the product is good if you can ‘ignore’ the taste. If you are used to having flavoured supplements then you might find it difficult to adapt to this one.
Effectiveness
AS-IT-IS whey protein concentrate and isolate both supply the body with rich amounts of protein for fast muscle recovery, lean muscle growth, and even supports fat loss. Here is a combined review of their effectiveness:
We have a good number of users who have loved the product, benefited from it and actually obtained the results as claimed by the brand. AS-IT-IS whey protein supplements helped the users in overcoming muscle soreness and in achieving great muscle strength and flexibility with a quick turn-around time.
However, we also have a decent population of users who are not happy with the response. A user complained about the product having less protein as against to what is being advertised. Some users stated that the product seemed like milk powder and not like whey. Overall the products have received mixed reviews for their effectiveness.
To be very frank, the response you see after starting with a product is highly subjective. Also, feeling that there is less protein and finding product like milk powder are very user behavioural based. It does not necessarily indicate that the product is bad. The fact that there is a sizeable population benefiting from the product indicates that it is effective. We will rate the product as good for its effectiveness.
Quality
AS-IT-IS states that it uses ingredients from the best sources. It has also stated the ingredients are tested for impurities, heavy metals, microbial contamination etc. The whey protein concentrate is also available with a test report.
AS-IT-IS also has a 2-step product authentication process. All AS-IT-IS products come with a ‘SmartLabel’ having a bar code and a scratch code that can be verified through their app called ‘LetsVerify’. Hence, quality assurance is pretty much in place. Even the users have reacted positively towards the product quality.
Side Effects
The product label or the brand website has not associated any side effects with the product. Even the users have not reported any major side effects after starting with the product. Only a couple of users mentioned suffering from an upset stomach after consumption. Usually this happens when you just start with supplementation. Once the body adapts to heavy macro intake, gastric problems fade away. The product is allergen free (gluten, soy, corn, preservatives, artificial sugar) and hence you are less likely to face any allergic reactions.
Price/Value:
AS-IT-IS whey protein concentrate is available in 250 grams, 500 grams and 1 kg packs. The smallest pack is available for around Rs. 390 and offers 8 servings (30 grams per serving). The cost per serving therefore comes to around Rs. 49. This might sound a little more. You can probably use the 250 gram as the trial pack. To get a desirable deal, go for the 1 kg pack which comes for around Rs. 1250 and offers 33 servings. Your cost per serving would come down to around Rs. 37 which is great.
AS-IT-IS whey protein isolate is also available in 250 grams, 500 grams and 1 kg packs. Again, to get the most cost effective deal, go for the higher pack size. 1 kg pack comes for around Rs. 2100 and offers 33 servings. Your cost per serving would come to around Rs. 67 which is great keeping in mind that this is 90% isolate.
AS-IT-IS Nutrition Whey Protein Concentrate 80% Unflavoured - 1Kg
Rs. 1,673 in stock
Free shipping
Features
- PROMOTES MUSCLE BUILDING: Gain Lean Muscles Like Never Before, With Asitis Nutrition Whey Protein. In Its Natural, Raw Form, Whey Protein Is Ideal For Those Who Love An Intense Workout As It Boosts Recovery And Reduces Muscle Loss.In Its Natural, Raw Form, Whey Protein Is Ideal For Those Who Love An Intense Workout As It Boosts Recovery And Reduces Muscle Loss.
- LIMITED PROCESSING: Asitis Nutrition Whey Protein Powder Has Been Minimally Processed To Ensure You Get Maximum Protein And Nutrients, As Preserved In Their Original Form. You Get Only Clean And Pure Powder, Without Any Fillers Or Preservatives.
- HIGH PROTEIN CONCENTRATE: Each Serving Of 30G Contains 24G Protein And 5.4G Bcaa, Which Makes It Very Effective For Muscle Gain And Synthesis
- As Whey Protein Concentrate is unflavoured in nature, it may not taste great. However, it gives you the freedom to add the flavor of your choice.
AS-IT-IS Nutrition Whey Protein Isolate - 500 Gms (Raw & Unflavoured / 27 G Protein Per Serving )
Rs. 1,165 in stock
Free shipping
Features
- SUITABLE FOR LACTOSE INTOLERANT: Whey Isolate is processed to remove a significant portion of the fats and carbs, resulting in higher protein content per serving and making it suitable for lactose-intolerant. The DOPE-free, gluten-free, soy-free, unflavoured, unsweetened, unadulterated Whey Protein Isolate provides a concentrated dose of 27g protein, 5.9g BCAA, and 4.5g glutamine per serving and has the highest PDCAA score among protein supplements.
- LOW CARB, FAST ABSORBING HIGH PROTEIN: The fast absorption rate of Whey Protein Isolate and efficient utilization of amino acids ensures the muscles receive the fuel they need quickly, supporting post-workout recovery. Owing to its high leucine content, and high EAAs, Whey Protein Isolate is the best protein supplement to be consume post-workout.
- HELPS PREVENT MUSCLE LOSS: During periods of weight loss, adequate protein intake, especially from high-quality protein sources like Whey Isolate, can help counteract the muscle loss by providing amino acids for sparing muscle tissues. Unflavoured Whey is compatible with various diet plans, including low-carb or ketogenic diets.
- IMPROVES ATHLETIC PERFORMANCE: The fast-digesting, complete protein quickly reduces muscle soreness, repairs muscle damage, promotes efficient recovery, and speeds up muscle growth ultimately leading to improved athletic performance and strength.
- FLAVOUR FLEXIBLE, CONVENIENT: The unflavoured Whey Isolate allows you to personalize the flavour of your shake by adding ingredients like fruits, and nut butter, tailoring it to your preferences without the influence of pre-added flavours.